I was going to post about these when i first heard about them, but I’m glad i waited till now so i could throw up some nice pics thanks to strictly fitteds. As part of a license through New Era Japan, a special part of New York City comes alive fitted style. Native New Yawker’s will recognise these emblems i’m sure. The NY Collection includes 59Fifty baseball caps featuring graphics of the NYPD, NYFD and NY Sanitation Departments. Show in this post are four of the seven styles from this collection. Who knows when these will be available in the UK…as soon as I know i’ll let you know.

Ever thought you’d buy bottled tap water? Well, now you can - from Tap’d NY. NYC is known for having very good tap water. It’s clean-tasting with no off flavors or aromas.

Tap’d NY is purified reverse-osmosis water. The design is simple and not really remarkable, but the copy and concept are what make the design compelling. This is a very honest product with packaging to match. “Refills available at any New York City tap” is an honest statement that adds a touch of irony, making the sourced-from-the-peaks-of-the-nethermost-Himalayas bottled water industry seem so misguided.

(via the die line)