Ever thought you’d buy bottled tap water? Well, now you can - from Tap’d NY. NYC is known for having very good tap water. It’s clean-tasting with no off flavors or aromas.

Tap’d NY is purified reverse-osmosis water. The design is simple and not really remarkable, but the copy and concept are what make the design compelling. This is a very honest product with packaging to match. “Refills available at any New York City tap” is an honest statement that adds a touch of irony, making the sourced-from-the-peaks-of-the-nethermost-Himalayas bottled water industry seem so misguided.

(via the die line)